Beautiful, Inc., the nation's largest community improvement network,
is pleased to join forces with Internet information provider Google,
Inc. in promoting "International Cleanup Weekend," October 13-14,
2007.
The worldwide event, conceptualized by Google, is intended to
democratize local environmental stewardship activities by giving
individuals the event framework and collaboration tools they need to
choose areas of need in their own communities, organize an event,
invite friends, and share the results. Any location can be the focus
of a cleanup activity, including parks, beaches, rivers, trails, and
other public lands.
"Keep America Beautiful believes that each individual's daily choices
and actions have a huge impact on communities and on the environment,"
said Keep America Beautiful President G. Raymond Empson. "Google's
International Cleanup Weekend embodies this spirit of grassroots
action, enabled by modern technology. We're happy to be involved."
Integral to the concept are Google's "Google Maps" online tools
(maps.google.com). Event participants are encouraged to use Google's
easy-to- use interface to map the areas where they will be working.
Once mapped, they can then broadcast their event to other volunteers
and their larger communities.
Get started with your local cleanup activities, or see what's
happening on a global scale at
http://maps.google.com/help/maps/cleanup/.
About Keep America Beautiful, Inc.
Keep America Beautiful, Inc., established in 1953, is the nation's
largest volunteer-based community action and education organization.
With a network of nearly 1,000 affiliate and participating
organizations, Keep America Beautiful forms public-private
partnerships and programs that engage individuals to take greater
responsibility for improving their community environments. To learn
more about Keep America Beautiful, go to www.kab.org.
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